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How the Right Colors Can Improve Your Home’s Marketability

How the Right Colors Can Improve Your Home’s Marketability

There is lots of planning involved in selling a home. A lot of thought is put on the exterior of the home and fixing up its “curb appeal.” We think that’s a great way to improve your home’s marketability.

But what about the interior? Even if potential buyers are amazed by your clean backyard and your freshly-painted deck, they do know that they’ll eventually end up looking more at the indoor walls than at the backyard.

The Montana housing market is highly competitive right now. So, if you want to have an edge over the other sellers, you need to think about everything, including interior design. And, in this case, neutral colors are your best friends.

Want to Improve Your Home’s Marketability? Go Neutral!

You may be a risk taker, but you never know who your potential buyers are. And if they have enough energy to repaint over your fuchsia walls after purchasing your home.

Why Neutral Colors?

Strong green, princess pink or daring red may seem like the best choices to you, but what about your buyers? I know what you’re thinking: they could love my sparkly walls, too. Of course they could! But neutral colors are bound to appeal to more people. And you want plenty of offers on your home, don’t you?

Having your walls painted in a neutral color doesn’t mean that you sacrifice the beauty of your house. Neutral colors are hip, trendy and, most importantly, they can easily be associated with almost any type of furniture, carpets and drapes.

Even more, neutral colors give potential buyers the opportunity to imagine how the walls would look like with a touch of their personality and their favorite colors. Home buyers make emotional decisions often, so it’s in your best interest to decorate your home for sale in a way that gives them an “empty canvas” feeling. As long as their imagination is allowed to run freely, your home is almost sold!

Not sure which neutral colors to choose to improve your home’s marketability? Take a look at our suggestions below:


Taupe is one of the trendiest neutral colors right now. It is a great option if you want to create a calm and quiet environment in a room. It is ideal for bedrooms, as it also conveys a feeling of warmth and peace.

Gray Tones

Gray is perfect for home offices or living rooms. Much like white, a gray tone makes the space look a bigger and more modern. If this is your goal, make sure to choose light gray tones. You can even make some of the rooms look more and elegant by choosing two or three tones of gray for the same space.


I know what you are going to say: it’s boring and it makes my home look like a hospital. True, but it also makes it look clean and ideal for new buyers to add their favorite colors. Plus, you don’t have to stick to traditional white. Ivory, beige, eggshell white – all of these are classy options that increase the marketability of any Montana home.

White also has the advantage of making any space look bigger. Paintings and mirrors on white walls will also enhance the appearance of a larger space. Remember when staging though to keep everything neutral and nonconfrontational. Think of your favorite fancy hotel. How did they decorate? Normally they use the same tricks to make the space feel bigger, and make you feel at home.

Remember, you don’t necessarily have to paint the walls in a color that you love. You’re selling the house, which means you don’t have to look at them for long! Your goal is to increase the marketability of your home and neutral colors do sell it quickly and for a good cost!

Of course, there is more you can do to improve your home’s marketability than the right paint color. If you’re looking for help from a team of professionals that always have your best interest in mind, you have come to the right place. Get in touch and let us take care of selling your home fast and for the right price!


Pinnacle Property of Montana

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